McCauley Douglas
Tailored Community Health Hubs for Douglas
A Bold Vision for McCauley Douglas
The revamp of McCauley Douglas serves as a premier destination for health and wellness, incorporating a neurodiverse-friendly environment that encourages exploration and interaction, particularly in wellness and beauty products.
Strategic Challenges: Mastering Budget and Space
- Optimising Investment
Strategically investing in renovations that enhance the customer shopping experience and drive sales, particularly in high-margin areas. - Spatial Efficiency
Utilising the available space to its fullest potential to ensure easy navigation and prominent product placement. - Integration of Existing Structures
Adapting and reusing existing architectural features to preserve the store’s character and reduce redesign costs.
Services delivered by synnott design
Designing for Customer Impact
- Time in Motion Studies - Entrance and Exit Strategy
Focused studies on entrance and exit usage to determine the most effective placement for promotional displays and seasonal items, capturing customer attention immediately upon entry and last-minute purchases before exit. - Enhanced Product Displays
Redesigning the layout to feature wellness and beauty products more prominently, using eye-catching displays and strategic positioning to attract attention. - Intuitive Navigation System
Implementing a clear, straightforward signage system that helps customers easily find what they are looking for, reducing stress and enhancing the shopping experience. - Reuse of Fixtures
Carefully assessing and repurposing existing fixtures to align with the new design, maintaining consistency and sustainability.
Transformative Results at McCauley Douglas
The transformation of McCauley Douglas has successfully attracted a broader customer base, with significant improvements in sales, particularly in targeted high-margin departments. The pharmacy has become known for its thoughtful layout and customer-centric design, greatly enhancing the overall shopping experience and increasing average transaction values.
chat with stephen
Ready to transform your space? Chat with Stephen and explore our bespoke solutions. Let's bring your vision to life - creatively, inclusively, and efficiently.
Designing Inclusive Spaces Together
Together, we can create environments that are not only visually stunning but also inclusive, functional, and optimised for all users. Let's make every space a place where everyone can thrive. Chat with us about your future project.
